In response to continued issues of unintended acceleration, Toyota has created a process for “quick evaluation of unintended acceleration reports.” The program, called the “SMART Business Process” (“Swift Market Analysis Response Team”) is intended to speed up the process by which Toyota deals with each report of unintended acceleration.

In each case, Toyota hopes to respond to customers within 24 hours to set up a “comprehensive on-site vehicle analysis.”

Toyota hopes to diffuse complaints caused by its poor handling of recent massive recalls- both from a legal standpoint as well as from a customer-satisfaction standpoint. It also hopes that the program will restore some faith in its quality.

It may be too little, too late once again for Toyota as it continues to trail behind its problems and customer concerns. Given the severity of this issue (from either a safety or even just a PR perspective), a 24-hour response time is something Toyota should have been doing some time ago. Advertising it may just seem disingenuous.

This entry was posted on Tuesday, April 13th, 2010 at 4:55 am and is filed under Cars, Community, Financial, Hybrid, Lexus, Recalls, Safety, Toyoland, Toyota. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.