GM Pulls out of joint Toyota Venture after 25 Years
NUMMI (New United Motor Manufacturing, Inc.) is a joint venture between Toyota and GM that was established in Fremont, California in 1984. It was the first automotive joint venture plant in the US. It also represents Toyota’s first American production facility. NUMMI currently employs roughly 5,500 people with 60% of its production for Toyota. It currently produces the Corolla, the Tacoma and the Pontiac Vibe (which is based on the Toyota Matrix).
GM has announced that it will discontinue its partnership with Toyota. Ongoing negotiations between the two companies ended with GMs decision, as part of its bankruptcy, to withdraw from the 25-year-old venture. Neither company has disclosed the financial terms of GM’s decision to turn the plant over to Toyota.
Effective this August, GM will discontinue production of the Pontiac Vibe as it abandons the Pontiac nameplate. With that, the joint venture between GM and Toyota will come to a close. The fate of the production facility is very unsettled at this point. Toyota had hoped to reach an agreement with GM and has declined to comment about any plans that it has for NUMMI.
Toyota has a rich history at the NUMMI facility, and it ranks with other Toyota plants as among the most productive automotive facilities in North America. It is a massive plant, spanning the same size as nearly 90 football fields. There had been talks until recently of a joint venture whereby a version of the Toyota Prius would be manufactured there as a GM product. Workers at NUMMI hope that Toyota will amend those plans to build the Prius at the plant.
It is, however, the only unionized Toyota plant in North America. It is also twice the average age of other Toyota facilities. Given the current economic situation- which has already strained Toyota’s bottom line- it is a difficult choice for Toyota.
As yet, there has been no public discussion of a third party entering into a joint venture at NUMMI, picking up where GM left off. Perhaps another company would like to manufacture a version of the Prius under their name. Only time will tell. In the meantime, nearly 5,500 employees will continue to work with an uncertain future.

