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New at ToyoLand

Akio Toyoda, Kiichiro Toyoda’s grandson, is to head Toyota worldwide. At 53, Akio has held Toyota positions in the U.S., China, and Japan (including heading NUMMI); he has an MBA from Babson College and a degree in law from Keio University.

While the Toyoda family has a strong influence over the company, it owns less than 5% of its stock.

• Scion iQ concept
• Scion Haku concept
• 2010 Toyota Prius
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What is Toyoland?

Toyoland is a site dedicated to Toyota, Lexus, and Scion cars, minivans, and trucks. We have a Toyota FAQ and sections on history, performance, and news. We cover nearly every Toyota, Scion, and Lexus.

All about Toyota

Toyota is the world's largest automaker (#2 in the U.S.), producing the best-built standard and luxury cars, as well as the largest range of hybrid-electric vehicles, and some of the toughest trucks. Toyota sells roughly 17% of all vehicles in the US, more than Ford; Honda, the next best-selling import, has only an 11% market share. (Figures are for all of 2008.)

Two of three of the best selling cars in America are Toyotas: the Camry and Corolla/Matrix. Camry sales, at over 411,000 units, beat many entire companies’ car sales (like Hyundai and Kia...combined).

Toyota has been a pioneer in advanced technology - not inventing it so much as using it. Toyota also treats its employees with an unusual degree of respect, and relies upon people at all levels to increase productivity and reliability. Perhaps that is why Toyota is alone in never building "clunkers" like the first-generation Ford Focus and Tempo, or the Honda Civic del Sol and many Odysseys.

Toyota also owns about a quarter of the world’s second largest parts supplier, Denso.

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