UK Web Site Attacks Wall Street Journal Report
The “unnamed source” has been used by journalists to expose important news stories (“Deep Throat” helped Bob Woodward uncover Watergate) but has also been used to mask ineffective coverage. Conflicting reports concerning Toyota and the NHTSA investigation of its “sudden acceleration” recalls have both relied on “unnamed sources” at the NHTSA.
The Wall Street Journal cited an unnamed source that claimed that results of NHTSA tests indicate that “driver error” is the leading cause of unintended acceleration in Toyota. According to the article, no new defects (beyond the sticky accelerator and the floor mat interference issues previously addressed by Toyota) have been found.
However, an automotive web site has made the claim that Toyota “planted” the story with the Wall Street Journal, again citing “unnamed sources” at the NHTSA. The article, which first appeared in just-auto.com, has been picked up internationally.
Since there is no NHTSA report as yet, the NHTSA has not officially commented, one way or the other. In the meantime, the question is being elevated to “he said, he said” status. But is this entirely fair?
First, the Wall Street Journal article appears to be true. Whether it was instigated by Toyota or by “unnamed sources” at the NHTSA aside, it appears to accurately describe the NHTSA investigation.
Second, it is logical to conclude that a writer at the Wall Street Journal might have access to sources at the NHTSA. Less likely is that just-auto.com has access to those sources. Just-auto is a UK-based web site. The author of the article, Simon Warburton, has been covering the automotive industry as a web journalist for only about six months now. It seems unlikely that he has uncovered a source at the NHTSA who is willing to attack the credibility of Toyota and the Wall Street Journal while no other media outlet in the world has uncovered such a source.
Still, in the world of instant news, somehow the just-auto story has been elevated to the same status as the Wall Street Journal story. It’s just easier to repeat the sensational headline than to do a little research.
