Toyota will soon have a “little sister” to the Lexus HS 250h, according to Automotive News. The hybrid-electric Toyota Sai sedan, which will start selling in Japan on October 20, will have a more powerful engine and motor than the Prius. A decision on whether to sell it in the United States has apparently not yet been made; the Lexus 250h is currently on sale in the U.S., and is equipped with an electric motor and a 2.4 liter gasoline engine.

Toyota Motor Sales (TMS), U.S.A., Inc., has reported August vehicle sales of 225,088 vehicles, up 10.5 percent over year-ago levels on a daily selling rate basis. Toyota Division passenger cars recorded an all-time, best-ever month with sales of 142,529 units, up 32.4 percent over the same period last year as the CARS program generated significant incremental sales for TMS and the industry.

“In addition to increased sales, the CARS program provided tangible benefits to consumers, dealers and industry-related businesses, as well as state and local economies, in the form of sales tax and registration income,” said Jim Lentz, president and chief operating officer for TMS. “Toyota vehicles accounted for 19.4 percent of sales within the CARS program, but we estimate CARS-related Toyota sales account for 32.1 percent of total fuel savings for the CARS program, saving customers an estimated 31 million gallons of gas and over $77.5 million in fuel spending over the next year.”

The Toyota Division posted August sales of 202,196 units, an increase of 15.2 percent over the same period last year. The Lexus Division reported August sales of 22,892 units, a decrease of 18.8 percent from the year-ago month.

Toyota Division

Toyota Division passenger cars recorded an all-time, best-ever month with sales of 142,529 units, up 32.4 percent over the same period last year. Camry and Camry Hybrid remained Toyota’s volume leader in August, and posted an all-time, best-ever month with combined monthly sales of 54,396 units, up 28.2 percent over August 2008. The Prius mid-size gas-electric hybrid posted August sales of 18,886 units, up 45.7 percent from the year-ago month. Corolla recorded sales of 43,061 units, up 51.9 percent over last August. Yaris reported sales of 4,797units for the month.

Toyota Division light trucks posted August sales of 59,667 units, down 12.1 percent from the year-ago month. Light truck sales were led by the RAV4 compact SUV with all-time best-ever sales of 18,312 units, up 47.3 percent over the same period last year. Highlander and Highlander Hybrid posted combined sales of 10,656 units, up 37.1 percent over August 2008. The Tacoma mid-size pickup reported sales of 12,547 units for the month, up 5.0 percent over the year-ago month. The Tundra full-size pickup recorded August sales of 7,872 units.

Scion posted August sales of 10,727 units. The xB urban utility vehicle led the way with sales of 4,588 units, up 3.0 percent over last August. The tC sports coupe recorded sales of 3,082 units. The xD reported sales of 3,057 units for the month, up 15.1 percent over the same period last year.

Lexus Division

Lexus passenger cars reported August sales of 12,610 units, a decrease of 26.6 percent from August 2008. Passenger car sales were led by the ES entry luxury sedan with August sales of 5,629 units. The IS entry luxury sport sedan posted combined sales of 4,855 units.

Lexus Division light trucks recorded August sales of 10,282 units, down 6.6 percent from the year-ago month. Lexus sales were led by the RX and RX Hybrid luxury utility vehicle, which posted combined August sales of 9,317 units, up 7.9 percent over last August.

TMS Hybrids

TMS posted August sales of 24,191 hybrid vehicles, up 28.6 percent from the same period last year. Toyota Division recorded sales of 21,836 hybrids for the month. Lexus Division reported August sales of 2,355 hybrids.

There were 26 selling days this month, compared to 27 last August.

Lexus announced the LF-Ch compact hybrid concept, which had its world premiere at the Frankfurt Auto Show, will be on display for the first time in North America at the 2009 Los Angeles Auto Show in December.

As the latest concept hybrid vehicle from Lexus, LF-Ch offers dramatic style, premium features, an innovative drivetrain with low emissions, and impressive fuel economy in a sporty yet versatile five-door package.

“Lexus has been leading the luxury hybrid market ever since we came out with the RX 400h in 2005,” said Mark Templin, Lexus division group vice president and general manager. “To continue raising the hybrid benchmark, we need to continue exploring hybrid technology in different segments. The LF-Ch concept gives us the opportunity to gauge consumer reaction and help us determine whether or not this would be viable for production.”

The LF-Ch concept was designed by Calty Design Research Inc., Toyota’s North American-based research and design center located in Newport Beach, Calif., and will allow the brand to study the needs of young urbanites and consumer values in a compact luxury vehicle.

“The LF-Ch concept is the next evolution of the compact luxury vehicle,” said Kevin Hunter, president of Calty. “We were able to create a beautifully designed hybrid with a deep sense of mystery and intrigue.”

Designers created an intriguing contrast between the powerful, machine-like surfaces, fluid forms and details that appear hand-sculpted.

The exterior of the LF-Ch concept exudes strength and simplicity with a wide stance, broad and high-shoulders, an arching roofline that flows into the rear spoiler, and sheer surfaces wrapped in a contemporary yellow paint. To give the sporty five-door concept the illusion of a sleek coupe, designers cleverly blackened the B-pillar and hid the rear door entry button in the chrome molding.

An aggressive grille with a wide front bumper and air dam gives the hybrid concept a powerful personality in keeping with its dynamic lines. Efficient and bright LED taillights and headlamps also add to the vehicle’s personality. The concept is marked with hybrid details including its blue Lexus logo, which is shared across the Lexus family of hybrids, and hybrid side badging.

Inside, designers created an elegant cabin that is contemporary, and functional with metal and leather trim. Metal surfacing stretches the length of the asymmetric dashboard and blends with leather trim to provide a luxuriously handcrafted and soothing environment. The artistic leather, and metal detailing is also visible on the door panels, instrument panel and seats.

A blue headliner light, that borders the roof and contrasts with the yellow exterior, turns on to reveal an ambient pattern reminiscent of a sophisticated lounge. A wide grip steering wheel with integrated paddle shifters makes for a spirited driving experience. The instrument panel features two, large twin dials with a uniquely embellished turbine blade design.

The LF-Ch is powered by the latest generation of Lexus Hybrid Drive technology. A drive mode-switch allows the driver to select between four modes: Normal, Eco, and EV plus a Sport mode that amplifies throttle response for the most enthusiastic drivers.

Lexus’ Remote Touch controller with user-adjustable haptic feedback, also currently found on the 2010 HS 250h hybrid and RX luxury utility vehicles, allows the driver or front passenger to operate the navigation, audio and climate systems.

The LF-Ch has four sport seats that feature trim lighting along the cushion’s edge for cabin illumination. Rear passengers can enjoy headrest-mounted iPhone® docking capability for audio and video entertainment. In addition, the LF-Ch has storage in the rear seat armrests for small items such as iPods®, PDAs and cell phones.

“We look forward to hearing feedback on the LF-Ch,” said Templin. “We hope consumers like what they see so we can change the luxury hybrid marketplace again.”

Demonstration Program Begins in U.S. Late 2009

The 2010 Toyota Prius Plug-in Hybrid (PHV) Concept vehicle made its world debut at the Frankfurt Motor Show.

Based on the third-generation Prius, the PHV Concept expands Toyota’s Hybrid Synergy Drive technology, utilizing first generation lithium-ion battery technology and enabling electric operation at higher speeds and longer distances than conventional hybrids. When fully charged, the vehicle is targeted to achieve an electric-only range of approximately 12 miles and will be capable of achieving highway speeds in electric-only mode. For longer distances, the PHV concept reverts to “hybrid mode” and operates like a regular Prius. This ability to utilize all-electric power for short trips or hybrid power for longer drives alleviates the issue of limited cruising range encountered with pure electric vehicles.

Beginning in late 2009, Toyota will begin global delivery of 500 Prius PHV vehicles. Of this initial fleet, 150 will be placed with select U.S. lease-fleet customers for market and engineering analysis. This program will allow Toyota to gather real world driving feedback and understand customer expectations for plug-in technology. In addition, the program will allow evaluation of the first generation lithium-ion battery’s durability, reliability and performance.

“The greatest hurdle in bringing to market a reliable lithium battery is mass production. We must have a production process that guarantees each battery will be identical in performance and quality,” said Irv Miller, TMS group vice president, environmental and public affairs.

The vehicle’s first-generation lithium-ion battery will be built on a dedicated PEVE (Panasonic EV Energy Company, LTD) assembly line. PEVE is a joint-venture in which Toyota owns 60 percent equity. The first generation lithium-ion batteries were developed in-house by Toyota Research and Development, and a dedicated battery development team is already working on the next battery “beyond lithium.”

The 150 demonstration vehicles will be placed in strategic clusters around the U.S., allowing development of charging infrastructure and communications support for program participants. Each placement scenario will have a variety of ‘use cases’ or driving conditions (ie: commute length, usage type, access to charging) to gain maximum input to vehicle performance and customer needs.

“Although we like to be first to market with these technologies, it’s more important that we are best to market,” said Miller. “This demonstration program will ensure that the vehicles we bring to market will not just meet customer expectations, but exceed them.”