Toyota remains the healthiest of the Big Four auto companies, but sales fell by 4.3% (not adjusting for daily selling rates) from April 2006. While Scion sales fell dramatically – xA down 53%, xB down 78%, tC down 10% – volume of these vehicles is comparatively low. The major shortfalls were in the Corolla (down nearly 3,000 cars) and in the SUVs, with FJ down 12%, 4Runner down 18%, and Land Cruiser down 19% (the percentage change are all based on daily selling rates, which means that actual numerical losses were higher). However, there were substantial gains in the Prius (72%), ES (54%), LS (222%), RAV4 (13%), and Tundra (74%). Camry sales rose 2% when adjusted for daily selling rate, but the actual loss was over 2,000 vehicles compared with 2006.
Overall, Toyota is still ahead of 2006 year-to-date (January through April), and is still gaining market share over GM and Ford.
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April, 2007 |
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—– JUST APRIL —– |
– CALENDAR YEAR TO DATE – |
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DSR %* |
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DSR %* |
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2007 |
2006 |
CHG |
2007 |
2006 |
CHG |
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YARIS |
7,232 |
6,393 |
22.6 |
26,418 |
7,732 |
241.7 |
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COROLLA |
32,289 |
36,155 |
-3.3 |
120,484 |
118,442 |
1.7 |
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CAMRY |
37,911 |
40,203 |
2.2 |
143,774 |
133,978 |
7.3 |
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AVALON |
5,791 |
8,239 |
-23.9 |
25,426 |
30,782 |
-17.4 |
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PRIUS |
13,056 |
8,234 |
71.8 |
52,738 |
30,357 |
73.7 |
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SCION xA |
1,454 |
3,331 |
-52.7 |
6,799 |
10,494 |
-35.2 |
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SCION xB |
1,173 |
5,678 |
-77.6 |
9,673 |
18,648 |
-48.1 |
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SCION tC |
5,333 |
6,435 |
-10.2 |
20,426 |
22,658 |
-9.9 |
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TOTAL TOYOTA DIV. PASS. CAR |
104,239 |
114,670 |
-1.5 |
405,740 |
373,113 |
8.7 |
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ES 350 |
6,544 |
4,603 |
54.0 |
24,594 |
15,390 |
59.8 |
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LS 460 |
3,182 |
1,071 |
221.9 |
11,745 |
4,617 |
154.4 |
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SC 430 |
341 |
579 |
-36.2 |
1,295 |
1,963 |
-34.0 |
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GS 300 |
1,701 |
1,963 |
-6.1 |
6,365 |
7,638 |
-16.7 |
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GS 430/450h |
186 |
373 |
-46.0 |
739 |
1,208 |
-38.8 |
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IS 250/350 |
4,363 |
4,715 |
0.2 |
16,772 |
17,880 |
-6.2 |
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TOTAL LEXUS PASS. CAR |
16,317 |
13,304 |
32.9 |
61,510 |
48,696 |
26.3 |
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TOTAL TOYOTA PASS. CAR |
120,556 |
127,974 |
2.1 |
467,250 |
421,809 |
10.8 |
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SIENNA |
12,773 |
13,912 |
-0.5 |
47,732 |
54,302 |
-12.1 |
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RAV4 |
14,495 |
13,854 |
13.3 |
55,900 |
47,798 |
17.0 |
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FJ CRUISER |
4,587 |
5,649 |
-12.0 |
20,632 |
8,433 |
144.7 |
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4RUNNER |
7,093 |
9,406 |
-18.3 |
31,030 |
37,331 |
-16.9 |
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HIGHLANDER |
10,122 |
10,712 |
2.4 |
41,505 |
40,115 |
3.5 |
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LAND CRUISER |
191 |
255 |
-18.9 |
873 |
1,140 |
-23.4 |
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SEQUOIA |
1,991 |
2,771 |
-22.2 |
8,929 |
11,839 |
-24.6 |
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TOTAL SUV |
38,479 |
42,647 |
-2.3 |
158,869 |
146,656 |
8.3 |
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4X2 TACOMA |
8,813 |
9,109 |
4.8 |
35,840 |
33,808 |
6.0 |
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4X4 TACOMA |
5,958 |
6,111 |
5.6 |
25,259 |
23,219 |
8.8 |
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TOTAL TACOMA |
14,771 |
15,220 |
5.1 |
61,099 |
57,027 |
7.1 |
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TUNDRA |
14,200 |
8,837 |
74.1 |
43,386 |
40,662 |
6.7 |
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TOTAL PICKUP |
28,971 |
24,057 |
30.5 |
104,485 |
97,689 |
7.0 |
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TOTAL TOYOTA DIV. LT TRUCK |
80,223 |
80,616 |
7.8 |
311,086 |
298,647 |
4.2 |
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LX 470 |
240 |
507 |
-48.7 |
1,066 |
1,992 |
-46.5 |
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GX 470 |
1,577 |
1,978 |
-13.6 |
6,816 |
8,071 |
-15.5 |
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RX 350/400h |
7,861 |
8,890 |
-4.2 |
30,094 |
34,297 |
-12.3 |
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TOTAL LEXUS LIGHT TRUCK |
9,678 |
11,375 |
-7.8 |
37,976 |
44,360 |
-14.4 |
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TOTAL TOYOTA LIGHT TRUCK |
89,901 |
91,991 |
5.9 |
349,062 |
343,007 |
1.8 |
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TOTAL TOYOTA DIV. |
184,462 |
195,286 |
2.3 |
716,826 |
671,760 |
6.7 |
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TOTAL LEXUS |
25,995 |
24,679 |
14.1 |
99,486 |
93,056 |
6.9 |
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TOTAL TOYOTA |
210,457 |
219,965 |
3.7 |
816,312 |
764,816 |
6.7 |
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MEMO: |
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DOM. COROLLA |
28,352 |
30,769 |
-0.2 |
106,896 |
104,819 |
2.0 |
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DOM. CAMRY |
33,538 |
34,299 |
5.9 |
115,792 |
117,476 |
-1.4 |
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DOM. PICKUP |
28,971 |
24,057 |
30.5 |
104,485 |
97,689 |
7.0 |
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DOM. RX 350 |
6,044 |
5,361 |
22.1 |
21,273 |
20,669 |
2.9 |
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SELLING DAYS |
24 |
26 |
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101 |
101 |
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TOYOTA DIV. IMPORT CAR |
36,558 |
41,363 |
-4.3 |
157,626 |
120,036 |
31.3 |
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LEXUS IMPORT CAR |
16,317 |
13,304 |
32.9 |
61,510 |
48,696 |
26.3 |
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TOYOTA DIV NA BUILT CARS |
67,681 |
73,307 |
0.0 |
248,114 |
253,077 |
-2.0 |
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TOTAL TOYOTA CARS |
120,556 |
127,974 |
2.1 |
467,250 |
421,809 |
10.8 |
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TOYOTA DIV. IMPORT LT TRUCK |
36,488 |
39,876 |
-0.9 |
149,940 |
134,817 |
11.2 |
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LEXUS IMPORT LT TRUCK |
3,634 |
6,014 |
-34.5 |
16,703 |
23,691 |
-29.5 |
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TOYOTA DIV NA BUILT LT TRUCK |
43,735 |
40,740 |
16.3 |
161,146 |
163,830 |
-1.6 |
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LEXUS NA BUILT LT TRUCK |
6,044 |
5,361 |
22.1 |
21,273 |
20,669 |
2.9 |
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TOTAL TOYOTA LT TRUCK |
89,901 |
91,991 |
5.9 |
349,062 |
343,007 |
1.8 |
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SPORT UTILITY VEHICLES |
43,570 |
48,373 |
-2.4 |
176,213 |
182,583 |
-3.5 |
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Memo: Lexus Sport Utility |
9,678 |
11,375 |
-7.8 |
37,976 |
44,360 |
-14.4 |
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SMALL VANS |
12,773 |
13,912 |
-0.5 |
47,732 |
54,302 |
-12.1 |
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PICKUPS |
28,971 |
24,057 |
30.5 |
104,485 |
97,689 |
7.0 |
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* NORTH AMERICAN BUILT VEHICLES |
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COROLLA |
28,352 |
30,769 |
-0.2 |
106,896 |
104,819 |
2.0 |
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CAMRY |
33,538 |
34,299 |
5.9 |
115,792 |
117,476 |
-1.4 |
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AVALON |
5,791 |
8,239 |
-23.9 |
25,426 |
30,782 |
-17.4 |
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SIENNA |
12,773 |
13,912 |
-0.5 |
47,732 |
54,302 |
-12.1 |
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PICKUP |
28,971 |
24,057 |
30.5 |
104,485 |
97,689 |
7.0 |
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SEQUOIA |
1,991 |
2,771 |
-22.2 |
8,929 |
11,839 |
-24.6 |
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RX 350 |
6,044 |
5,361 |
22.1 |
21,273 |
20,669 |
2.9 |
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TOTAL |
117,460 |
119,408 |
6.6 |
430,533 |
437,576 |
-1.6 |
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N.A. VEHICLES % OF TOTAL |
55.8% |
54.3% |
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52.7% |
57.2% |
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SELLING DAYS |
24 |
26 |
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101 |
101 |
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DSR = DAILY SELLING RATE |
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* Based on daily selling rates – the number of days in the month without holidays or Sundays.