Toyota to build small cars at a new Indian factory
Monday, March 19th, 2007Toyota will built a second factory within India, according to Bloomberg News reported today. Currently Toyota’s market share is less than 1%, with the Corolla and Camry selling for about double the average car price. Toyota plans to gain a 10% market share using smaller cars. In 2003, Toyota had a mere .06% of the market, with market-share growth of ten times within four years, making the 10% goal not entirely unrealistic. Toyota already has high visibility within utility vehicles, with a 20% market share based on a single vehicle.
In the 1950s, India used heavy taxes to keep out foreign automakers and promote its own industry, which grew largely using engineering from Dodge, Fiat, Austin, and Morris. In 1969, Indian vehicles were made of 90% local parts. However, the market was opened to imports in the 1990s.

