The 2010 Northeast International Auto Show has begun at the Rhode Island Convention Center in Providence, RI. It runs through Sunday, January 24, sponsored by Motor Trend Auto Shows.

This year’s show in Providence features a strong focus on “Green” technology from each of the auto makers. Included in the show are hybrids, plug-in hybrids, hydrogen fuel cell vehicles and electric vehicles. It’s a great community auto show for people unable to attend the larger shows in Detroit, LA or New York.

Scheduled events this weekend include Kids Day on Sunday, with appearances by Spiderman, the Hulk and Miss Teen Rhode Island World 2009 Amberly Joy Messier. Exhibits include a collection of vintage cars from British Motorcars of New England and an exotic car display featuring Rolls Royce and Lamborghini vehicles.

On Saturday at 10 a.m. Scott Settlemire, Manager of Chevrolet and Cadillac Shows and Exhibits will speak with Camaro enthusiasts in a special presentation.

This show is relatively small and competes with other Motor Trend shows running this weekend around the country. Manufacturers are not using it as a platform to launch new products, like larger shows in Detroit, New York or LA. Instead, it’s more an opportunity to comare some of the available models from the various manufacturers.

Toyota is there with several cars, trucks and SUVs. This model year includes three vehicles that are seeing major “generation” changes this year- the Sienna, the 4Runner and the Prius. Each of these are represented at the show, perhaps the highlight for Toyota. Scion has three vehicles in its display area and Lexus is not represented at all.

All in all, it is a fun family experience- especially if you’re shopping for a new car in the area. Its small size make it easy to enjoy without feeling overwhelmed. Don’t expect to see any concept cars that have never been seen before. The manufacturers are saving the big stories for the bigger shows.

Toyota announced that more than 100 Toyota Fuel Cell Hybrid Vehicle – Advanced (FCHV-adv) vehicles will be placed in a nationwide demonstration program over the next three years.

TMS and Toyota Motor Manufacturing and Engineering North America, Inc. will place vehicles with universities, private companies and government agencies in both California and New York. Over the three year course of the demonstration program, as new hydrogen stations come online, additional regions and partners will be added. Toyota’s demonstration program expansion will provide one of the largest fleets of active fuel cell vehicles in the country with the primary goal of spurring essential hydrogen infrastructure development. The demonstration program also will serve to demonstrate fuel cell technologies reliability and performance prior to its 2015 market introduction.

“We plan to come to market in 2015, or earlier, with a vehicle that will be reliable and durable, with exceptional fuel economy and zero emissions, at an affordable price,” said Irv Miller, TMS group vice president of environmental and public affairs. “Toyota will not be alone in the fuel cell marketplace and building an extensive hydrogen re-fueling infrastructure is the critical next step. Hopefully, expansion of demonstration programs like this one will serve as a catalyst.”

In December 2002, Toyota began limited testing of fuel cell vehicles in the U.S. and Japan. A total of 20 first generation fuel cell hybrid vehicles (FCHV) are in service in California with universities, corporations and government agencies. Toyota enlisted the University of California, Irvine, University of California, Berkeley and the University of California, Davis to test different aspects of consumer acceptance and market dynamics of fuel cell vehicles. FCHV also are placed with the California Fuel Cell Partnership, a public-private partnership organization to promote the adoption of hydrogen vehicles in California.

Toyota’s hydrogen fuel cell technology has advanced at an impressive pace since the FCHV introduction in 2002. Toyota engineers have consistently improved vehicle range, durability and efficiency through improvements in the fuel cell stack and the high-pressure hydrogen storage system, while achieving significant cost reductions in materials and manufacturing. When the FCHV-adv was introduced in 2008, it boasted an estimated range increase of more than 150% over the first generation FCHV.

In late 2008, the U.S. Department of Energy, Savannah River National Laboratory and the National Renewable Energy Laboratory, approached Toyota to participate in a collaborative evaluation of the real-world driving range of the FCHV-adv. When the range evaluation was completed in 2009, the FCHV-adv averaged the equivalent of 68 mpg and achieved an estimated range of 431 miles on a single fill of hydrogen compressed gas. To compare, that’s more than double the range of the Highlander Hybrid with zero emissions.

In late 2007, the technology improvements implemented in the FCHV-adv were road tested in extreme conditions on a 2,300 mile trek from Fairbanks, Alaska to Vancouver, British Columbia along the Alaska-Canadian (ALCAN) highway. The seven day trip confirmed substantial progress in reliability and durability, cold-weather operation and extended range capability of the hybrid fuel cell system.

Over the last decade, Toyota has focused on a broad, comprehensive advanced technology approach, with the belief that there is no single technology solution for the future. Beginning in late 2009, Toyota began delivery of 600 Prius Plug-in Hybrid Vehicles (PHV) for a global demonstration program. Of this initial fleet, 150 will be placed with select U.S. partners for market/consumer analysis and technical demonstration. The program will allow Toyota to gather real world vehicle-use feedback to better understand customer expectations for plug-in technology, confirm, in a wide variety of real world applications, the overall performance of first-generation lithium-ion battery technology and spur the development of public-access charging station infrastructure.

“Advanced technology demonstration programs like these are a necessary next step in societal preparation,” said Miller. “They allow us the unique opportunity to inform, educate and prepare customers for the arrival of true sustainable mobility.”

Toyota Unveils Compact Dedicated Hybrid Concept, Reveals Future Plan for ‘Prius Family’ North American Marketing Strategy
Advanced Battery R&D and Manufacturing Capacity will Rise with Scheduled Roll-out of Plug-in Hybrids, Fuel Cells and Battery Electric Vehicles

Toyota unveiled the FT-CH dedicated hybrid concept at the North American International Auto Show (NAIAS) in Detroit. The FT-CH is a concept that would address Toyota’s stated strategy to offer a wider variety of conventional hybrid choices to its customers, as it begins to introduce plug-in hybrids (PHVs) and battery electrics (BEVs) in model year 2012, and hydrogen fuel cell vehicles (FCHVs) in 2015 in global markets.

“Within the next 10 to 20 years, we will not only reach peak oil we will enter a period where demand for all liquid fuels will exceed supply,” said Jim Lentz, TMS president. “A century after the invention of the automobile, we must re-invent it with powertrains that significantly reduce or eliminate the use of conventional petroleum fuels. One of many alternatives is through what is commonly called the electrification of the automobile. By far, the single most successful example of this has been the gas-electric hybrid.”

The CH stands for compact hybrid as in compact class and it’s a concept that can best be defined by comparing it with the mid-size class Prius. The FT-CH captures the spirit and functionality of a car that thrives in the inner-city environment; sized right to be nimble, responsive and maneuverable.

“It’s a package Toyota dealers and customers have been asking for,” added Lentz.

The FT-CH was styled at Toyota’s European Design and Development (ED²) center in Nice, France. Compared to Prius, it is 22 inches shorter in overall length, yet loses less than an inch in overall width. In spite of its compact external dimensions, FT-CH was designed for maximum passenger comfort and interior roominess, with an imaginative sense of style.

Lighter in weight and even more fuel efficient than Prius, the concept specifically targets a lower price point than Prius, thus appealing to a younger, less-affluent buyer demographic.

Pointing to how Prius has become a universal icon for hybrid technology, Lentz confirmed that TMS is developing a Prius family “marketing strategy” for North America that will take full advantage of the Prius brand equity.

“The strategy is still taking shape and obviously it will require additional models to qualify as a family,” said Lentz. “Among others, the FT-CH is a concept that we are considering.”

In the early 2010s, Toyota plans to sell a million hybrids per year globally, a majority of those in North America. To accomplish this, Toyota will launch eight all new hybrid models over the next few years. These will not include next generation versions of current hybrids; instead, they will be all new dedicated hybrid vehicles, or all new hybrid versions of existing gas engine models.

The heart of hybrid technology is its battery. Since the early 90’s, during the early stages of first-generation Prius development, Toyota has been committed to in-house R&D of advanced nickel-metal hydride batteries. Through three generations
of Prius and a total of seven full-hybrid models, it has systematically reduced size, weight and cost while improving energy density, quality and reliability.

Toyota’s joint venture partnership with Panasonic has been a key element of its success in the advancement of hybrid technology. Later this year, Panasonic EV Energy (PEVE) will have three separate, fully operational production facilities with a combined capacity of more than one million units per year.

Moving the promise of electrification one step further, Toyota recently kicked off its global demonstration program involving approximately 600 Prius plug-in hybrid electric vehicles. Beginning early this year, 150 PHVs will begin to arrive in the U.S. where they will be placed in regional clusters with select partners for market/consumer analysis and technical demonstration.

The Prius PHV introduces Toyota’s first generation lithium-ion drive battery. When fully charged, the vehicle is targeted to achieve a maximum electric-only range of about 13 miles and capable of achieving highway speeds of more than 60 mph in electric-only mode. For longer distances, the Prius PHV reverts to “hybrid mode” and operates like a regular Prius. This ability to utilize all-electric power for short trips or hybrid power for longer drives alleviates the issue of limited cruising range encountered with pure-electric vehicles.

All program vehicles will be equipped with data retrieval/communication devices which will monitor activities such as: how often the vehicle is charged and when, whether the batteries are depleted or being topped-off during charging, trip duration and all-electric driving range, combined mpg and so on.

As it becomes available, data from the program vehicles will be posted to a dedicated Web site. This in use, readily available data will help consumers understand how the vehicles are being used and how they’re performing.

Toyota believes this demonstration program is a necessary next step in societal preparation in that it allows Toyota the unique opportunity to inform, educate and prepare customers for the electrification of the automobile in general and the introduction of plug-in hybrid technology.

Toyota is moving quickly with the development of PHV technology well beyond this demonstration program. Advanced battery R&D programs with nickel-metal, lithium-ion and “beyond lithium” are underway for a wide variety of applications in conventional hybrids, PHVs, BEVs and FCHVs.

In the early 1990s, Toyota began R&D on building a practical and affordable hydrogen fuel cell vehicle. FCHV technical advancements have moved at a rapid pace. Engineers have made great strides in cost reduction targets in both materials and manufacturing and Toyota is committed to bringing hydrogen fuel cells to global markets in 2015.

Toyota’s latest model, the Toyota FCHV-advanced began its own national demonstration program late last year. Over the course of the three year program, more than 100 vehicles will be placed in an effort to demonstrate the technology’s performance, reliability and practicality in everyday use.

Recently field tested in southern California by two national laboratories at the request of the U.S. Department of Energy, the FCHV-advanced confirmed an estimated single-tank fuel range of 431 miles. In combined city and highway driving from Santa Monica to San Diego the FCHV-adv logged an estimated 68 miles per kilogram of hydrogen, the rough equivalent of 68 miles per gallon. That range is equivalent to a Highlander hybrid at more than double the MPG with zero emissions other than water vapor.

In 1997, Toyota introduced the RAV4 EV battery electric vehicle in California. 1,484 of these 100 mile range large-battery electric vehicles were either sold or leased over the course of the program. Nearly half are still on the road.

Shortly thereafter, Toyota started a modest demonstration program with a small- battery electric urban commuter vehicle, called the e-com. This concept addressed the idea of the “on-demand” city station car similar to the Zip-car business model that is becoming popular in large urban areas. Although shorter in range, the e-com program addressed a specific mobility niche at a much more affordable price than the RAV4 EV.

The RAV4 EV and e-com programs were short lived due to lack of commitment from the market; the consumer and the consumer’s environmental mind set were not ready to commit to battery electric vehicles at that time. Recent increased awareness of environmental issues and the benefits of advanced technology vehicles have reinvigorated an interest in the electric vehicle market. As a result, Toyota will bring a small, urban commuter lithium-ion BEV to market in model year 2012.

Battery technology has progressed significantly in the time since the RAV4 EV and e-com programs. But major challenges still remain. The cost of lithium-ion batteries needs to be reduced significantly, or a more affordable alternative developed.

Like hydrogen fuel cell vehicles, battery electrics will require the creation of infrastructure for recharging on the go. This issue of range is also a challenge to overcome. Even at 100 miles, BEVs as a primary mode of transportation do not yet offer what most consumers see as true mobility.

Toyota believes these are hurdles that will be cleared. For the last decade its focus has been to concentrate on a comprehensive advanced technology strategy including BEVs, PHVs, and FCHVs. Common to all three is the move to electrification, the full commitment to advanced battery technology and how lessons learned from conventional hybrid R&D have given Toyota a leg-up on all three.

Lexus announced the LF-Ch compact hybrid concept, which had its world premiere at the Frankfurt Auto Show, will be on display for the first time in North America at the 2009 Los Angeles Auto Show in December.

As the latest concept hybrid vehicle from Lexus, LF-Ch offers dramatic style, premium features, an innovative drivetrain with low emissions, and impressive fuel economy in a sporty yet versatile five-door package.

“Lexus has been leading the luxury hybrid market ever since we came out with the RX 400h in 2005,” said Mark Templin, Lexus division group vice president and general manager. “To continue raising the hybrid benchmark, we need to continue exploring hybrid technology in different segments. The LF-Ch concept gives us the opportunity to gauge consumer reaction and help us determine whether or not this would be viable for production.”

The LF-Ch concept was designed by Calty Design Research Inc., Toyota’s North American-based research and design center located in Newport Beach, Calif., and will allow the brand to study the needs of young urbanites and consumer values in a compact luxury vehicle.

“The LF-Ch concept is the next evolution of the compact luxury vehicle,” said Kevin Hunter, president of Calty. “We were able to create a beautifully designed hybrid with a deep sense of mystery and intrigue.”

Designers created an intriguing contrast between the powerful, machine-like surfaces, fluid forms and details that appear hand-sculpted.

The exterior of the LF-Ch concept exudes strength and simplicity with a wide stance, broad and high-shoulders, an arching roofline that flows into the rear spoiler, and sheer surfaces wrapped in a contemporary yellow paint. To give the sporty five-door concept the illusion of a sleek coupe, designers cleverly blackened the B-pillar and hid the rear door entry button in the chrome molding.

An aggressive grille with a wide front bumper and air dam gives the hybrid concept a powerful personality in keeping with its dynamic lines. Efficient and bright LED taillights and headlamps also add to the vehicle’s personality. The concept is marked with hybrid details including its blue Lexus logo, which is shared across the Lexus family of hybrids, and hybrid side badging.

Inside, designers created an elegant cabin that is contemporary, and functional with metal and leather trim. Metal surfacing stretches the length of the asymmetric dashboard and blends with leather trim to provide a luxuriously handcrafted and soothing environment. The artistic leather, and metal detailing is also visible on the door panels, instrument panel and seats.

A blue headliner light, that borders the roof and contrasts with the yellow exterior, turns on to reveal an ambient pattern reminiscent of a sophisticated lounge. A wide grip steering wheel with integrated paddle shifters makes for a spirited driving experience. The instrument panel features two, large twin dials with a uniquely embellished turbine blade design.

The LF-Ch is powered by the latest generation of Lexus Hybrid Drive technology. A drive mode-switch allows the driver to select between four modes: Normal, Eco, and EV plus a Sport mode that amplifies throttle response for the most enthusiastic drivers.

Lexus’ Remote Touch controller with user-adjustable haptic feedback, also currently found on the 2010 HS 250h hybrid and RX luxury utility vehicles, allows the driver or front passenger to operate the navigation, audio and climate systems.

The LF-Ch has four sport seats that feature trim lighting along the cushion’s edge for cabin illumination. Rear passengers can enjoy headrest-mounted iPhone® docking capability for audio and video entertainment. In addition, the LF-Ch has storage in the rear seat armrests for small items such as iPods®, PDAs and cell phones.

“We look forward to hearing feedback on the LF-Ch,” said Templin. “We hope consumers like what they see so we can change the luxury hybrid marketplace again.”

Demonstration Program Begins in U.S. Late 2009

The 2010 Toyota Prius Plug-in Hybrid (PHV) Concept vehicle made its world debut at the Frankfurt Motor Show.

Based on the third-generation Prius, the PHV Concept expands Toyota’s Hybrid Synergy Drive technology, utilizing first generation lithium-ion battery technology and enabling electric operation at higher speeds and longer distances than conventional hybrids. When fully charged, the vehicle is targeted to achieve an electric-only range of approximately 12 miles and will be capable of achieving highway speeds in electric-only mode. For longer distances, the PHV concept reverts to “hybrid mode” and operates like a regular Prius. This ability to utilize all-electric power for short trips or hybrid power for longer drives alleviates the issue of limited cruising range encountered with pure electric vehicles.

Beginning in late 2009, Toyota will begin global delivery of 500 Prius PHV vehicles. Of this initial fleet, 150 will be placed with select U.S. lease-fleet customers for market and engineering analysis. This program will allow Toyota to gather real world driving feedback and understand customer expectations for plug-in technology. In addition, the program will allow evaluation of the first generation lithium-ion battery’s durability, reliability and performance.

“The greatest hurdle in bringing to market a reliable lithium battery is mass production. We must have a production process that guarantees each battery will be identical in performance and quality,” said Irv Miller, TMS group vice president, environmental and public affairs.

The vehicle’s first-generation lithium-ion battery will be built on a dedicated PEVE (Panasonic EV Energy Company, LTD) assembly line. PEVE is a joint-venture in which Toyota owns 60 percent equity. The first generation lithium-ion batteries were developed in-house by Toyota Research and Development, and a dedicated battery development team is already working on the next battery “beyond lithium.”

The 150 demonstration vehicles will be placed in strategic clusters around the U.S., allowing development of charging infrastructure and communications support for program participants. Each placement scenario will have a variety of ‘use cases’ or driving conditions (ie: commute length, usage type, access to charging) to gain maximum input to vehicle performance and customer needs.

“Although we like to be first to market with these technologies, it’s more important that we are best to market,” said Miller. “This demonstration program will ensure that the vehicles we bring to market will not just meet customer expectations, but exceed them.”

The Toyota Highlander Fuel Cell Hybrid Vehicle – Advanced (FCHV-adv) achieved an estimated range of 431 miles on a single full tank of compressed hydrogen gas, and an average fuel economy of 68.3 miles/kg (approximate mpg equivalent) during a day-long trip down the southern California coast.

The U.S. Department of Energy (DOE), Savannah River National Laboratory (SNRL) and the National Renewable Energy Laboratory (NREL), approached Toyota to participate in a collaborative evaluation of the real world driving range of the FCHV-adv. On Tuesday, June 30, two fuel cell vehicles, two Toyota Technical Center engineers, an SRNL engineer and a NREL engineer completed a 331.5 mile extended round trip drive between Torrance, California and San Diego.

“This evaluation of the FCHV-adv demonstrates not only the rapid advances in fuel cell technology, but also the viability of this technology for the future,” said Jared Farnsworth, Toyota Technical Center advanced powertrain engineer.

The route encompassed a variety of drive cycles, including high speed highway driving, moderate highway driving and stop and go traffic on surface streets, in an effort to capture a typical commute. Each vehicle was outfitted with a data collection system that captured vehicle speed, distance traveled, hydrogen consumed, hydrogen tank pressure, temperature and internal tank volume.

Driving range data from each vehicle was calculated by SRNL and NREL engineers. The results were averaged for an estimated range of 431 miles, with an average fuel economy of 68.3 miles/kg.

For comparison, the 2009 Toyota Highland Hybrid achieves an EPA-estimated rating of 26 mpg combined fuel economy and has a full-tank range of approximately 450 miles. With premium grade gasoline currently priced at about $3.25, the gasoline-powered V6 Highlander hybrid is estimated to travel approximately 26 miles at a cost of about $3.25. Currently, hydrogen gas pricing is not fixed, but DOE targets future pricing at $2 to $3 per kilogram. Therefore, the FCHV-adv is estimated to travel approximately 68 miles at a projected cost of about $2.50 – more than double the range of the Highlander Hybrid, at equal or lesser cost, while producing zero emissions.

SRNL and NREL analyzed all data gathered during the evaluation and prepared a formal report to DOE verifying range results and miles per kilogram achieved. This report will assist regulators and government research programs to accurately assess the status of the fuel cell industry and viability of the current technology.

“Toyota’s hydrogen fuel cell technology has advanced rapidly over the last two years,” said Irv Miller, TMS group vice president, environmental and public affairs. “In 2015, our plan is to bring to market a reliable and durable fuel cell vehicle with exceptional fuel economy and zero emissions, at an affordable price.”